02 — 2023–2024
Creative Direction · Org Design · Team Systems
Vision Into Structure. Chaos Into Clarity.
End-to-end church transformation — from creative direction and communications strategy to organisational design and team scaling across multiple campuses.
40+
Campaigns Led
4+
Staff Hired
Multi
Campus Model
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03 — 2025
Organisational Repositioning · Brand Strategy
A 70-Year Firm. Reborn.
From regional accounting firm to national destination employer — a full strategic repositioning for Ferreira Venter Laws & Nel that honoured 70 years of legacy while signalling forward momentum.
70yr
Legacy Repositioned
2
Audiences Unified
4
Strategic Goals
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04 — 2025
Brand Strategy · Identity Design
Building a Brand From Nothing.
A full brand identity — from positioning strategy and voice architecture to visual system and packaging design — for a luxury personalised gifting company entering a $47B market.
$47B
Market Entered
0→1
Built From Scratch
Full
Brand System
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05 — 2024
Team Design · Operational Scale
12 People. 40+ Strong. Built to Last.
Scaling a worship and creative team from 12 to 40+ members while building every system, structure, and cultural framework required to sustain that growth.
3×
Team Growth
40+
Stable Members
1
Culture Handbook
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