Catalyst helps growing companies build from the inside out — combining organizational design, operational systems, and marketing strategy so founders can scale without breaking their teams, culture, or themselves.
What We Do
You can engage one service or all three. The deeper the relationship, the more embedded and valuable we become.
01
BuildThe internal engine. We build the structure that makes sustainable growth possible. For founders drowning in chaos who need to run like a real company.
02
LeadThe human layer. We build the people and the culture that makes everything else work. For leaders who have the team but not yet the systems to lead them at scale.
03
GrowThe external engine. Once the foundation is solid, we build visibility, leads, and market presence. For companies ready to amplify what's working inside.
We don't just advise. We build alongside you.
Hands-on. Embedded. Outcome-driven.Results
About Us
Between us we bring organizational design, operational systems, marketing strategy, and senior business leadership — built across some of the most complex organizational environments there are.
Co-Founder — Organizational Growth
Former Executive Pastor turned consultancy founder. Built organizational infrastructure from scratch across complex, multi-campus environments. Now helps companies build the internal structure they need to scale without breaking.
Co-Founder — Business Strategy
Business Administration graduate with years of corporate leadership experience. COO of Brave to Love, an anti-slavery and anti-human trafficking nonprofit. Brings structured business thinking and operational rigour to every engagement.
"We've built organizations from scratch — inside some of the most complex, high-pressure environments there are. We know what breaks a company as it scales. And we know exactly what to build to fix it."
Carmen & Maryke — Co-Founders, CatalystWhat Clients Say
"Carmen and Maryke don't just deliver work — they deliver thinking. The brand identity they built for us has completely changed how we're perceived in the market."
Senior Partner @ FVLN
Selected Work
Every project starts with a problem to solve. Here's what it looks like when strategy meets execution.
Audit & Advisory · Repositioning
A 70-year audit firm repositioned as a credible national practice. New brand architecture, messaging framework, and market positioning.
Med-Tech · Investor Strategy
Breakthrough med-tech company. Investor pitch strategy and campaign visuals used across a funding campaign that secured $200K+.
Luxury · Brand Identity
Complete brand identity and positioning strategy for a luxury personalised gifting company. Launched with a clear premium market position.
Pricing
No vague quotes. No surprises. Clear pricing designed to match where you are and where you're going.
Build
Organizational design and operations consulting. For companies that need internal structure to match their external ambitions.
Lead
Leadership development and culture design. For leaders with great people who need the systems to lead them at scale.
Grow
Marketing and growth strategy. For companies with a solid foundation ready to amplify their external presence and generate leads.