Catalyst Innovation Solutions
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Management Consultancy
GROW

Most companies don't have a growth problem.
They have a structure problem.

Organisational Design·Growth Strategy·Leadership Development·Team Structure·Marketing Strategy·Culture Design·Brand Positioning·Operational Systems·Organisational Design·Growth Strategy·Leadership Development·Team Structure·Marketing Strategy·Culture Design·Brand Positioning·Operational Systems·

A recent engagement.

FVLN · Brand Strategy
Rebranding an Audit Firm Established in 1954

Full rebrand for an audit and accounting firm: positioning, corporate identity, website and social presence.

GROW

Structure doesn't limit people.
The absence of it does.

Catalyst partners with bold founders and growing companies to build the internal systems that make sustainable growth possible.

We sit inside the problem with you until the structure holds on its own.

Org DesignLeadership Growth StrategyBrand
How we work

Three ways we
help your company grow.

Take one engagement or all three. The deeper the relationship, the more we become part of the solution.

01
BUILD
Organisational Design & Operations

The internal engine. We build the structure that makes sustainable growth possible, for founders drowning in chaos who need to run like a real company.

  • Org structure and team design
  • Hiring frameworks and onboarding
  • SOPs and operational protocols
  • Scaling from founder-led to structured
02
LEAD
Leadership & Culture

The human layer. We build people systems and culture that make everything else work, for leaders who have the team but not the systems to lead them at scale.

  • Management frameworks
  • Leadership development programs
  • Accountability and performance systems
  • Executive advisory
03
GROW
Marketing & Growth Strategy

The external engine. Once the foundation is solid, we build visibility, leads, and market presence, for companies ready to amplify what's working inside.

  • Go-to-market strategy
  • Brand positioning and messaging
  • Content and distribution systems
  • Growth architecture

The Catalyst Intensive.

A 90-day embedded engagement to fix structure, build systems, and unlock growth.

Learn More
0%
Engagement growth · Connection Therapy Clinic
6+
Industries served across 3 continents

We don't deliver reports.
We deliver results.

Our engagements are embedded, not advisory. We stay until the structure holds and the growth is real.

See Our Work
Catalyst team at work

We accelerate
what's already possible.

Catalyst Innovation Solutions

Built by founders.
For founders.

Carmen Naidoo and Maryke Fischer bring combined experience across executive leadership, organisational design, brand strategy, and operational systems. We've sat in the founder's seat. We know what it costs to build without structure.

Meet the Team
Carmen Naidoo Carmen Naidoo colour
Carmen Naidoo
Co-Founder · Growth & Brand Strategy
Maryke Fischer Maryke Fischer colour
Maryke Fischer
Co-Founder · Organisational Design

What we've built.

Grow Church · Organisational Design
Scaling a Church from Founder-Led to Fully Structured

Redesigned the org structure and leadership architecture for a growing multi-site church moving through rapid expansion.

BUILD · LEAD
Connection Therapy Clinic · Growth
243% Engagement Growth in 30 Days

Full brand repositioning, content strategy, and growth architecture for a therapy practice entering a new market.

BUILD · GROW
FVLN · Brand Strategy
Rebranding an Audit Firm Established in 1954

Full rebrand for an audit and accounting firm: positioning, corporate identity, website and social presence.

GROW

Latest from the blog.

ORG
The 5-Layer Org Design Framework Every Growing Company Needs

Most organisational design advice is either too theoretical or too generic. This is the actual framework we use with clients: five layers, in order, that determine whether your structure holds or collapses under growth.

LEAD
Why "Culture Fit" Is the Wrong Thing to Hire For

Culture fit sounds like a good idea until you realise it's often a proxy for hiring people who think like you. What growing organisations actually need is culture contribution. The distinction matters more than most leaders realise.

GROW
Most Growth Problems Are Positioning Problems.

Most businesses we work with think they need more leads. What they actually need is to be more specific about who they serve and why they're the right choice. Positioning is a growth strategy.

Read all insights →

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Ready to build?
Start the conversation with Catalyst.

Tell us where you are. We'll tell you what we'd do first.

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